Purified Ones Talent Directors
​Acrazy
​Our flagship & day one Hip-hop artist, aka the face of Purified Ones! Perhaps even the earliest to see true potential in a #4EVERPURE Hip-hop. After over a decade of evolving the craft and major recent work done behind the scenes over at Purified Ones, he's finally coming for the top! Sharing authentic experiences is this brand's loudest overall message. Growing up in the Drill fueled hustling streets of Harlem. New York's nights under endless street lights molded Acrazy from the start, just like many other legends before him. When improving awareness isn't just more convenient but an overall fundamental progressive tactic, life becomes about appreciating what's still controllable by having a proactive mentality. Hip-hop has allowed countless fans to reflect on the everyday struggle and see solutions through the worst neighborhoods, its lessons provide much safer & needed affirmations. The lessons in the culture are only relative to their formative subjective perspective of authentic situations, for every trick in the book though there's a million people abusing it. It's not just a job we're building here; Hip-hops itself plays a major part in cementing a better more mature & overall careful mental hindsight that is still needed more than ever. Hip-hop is different than any other genre; it evolves overall culture daily, and every generation reacts differently. Whether it's concrete jungles where dreams are made of or just a regular local finical trench of a legal trap dealing the rappers not acting knows the goals were to always to get people back from stressing at ground zero choosing to vent with words again. Regardless of city, Hip-hop at its core is truly the most chronologically active, hyperaware self-help & overall by far the most intellectually dense media consumed at large by any mainstream masses on that level, and truly that's Acrazy thing.
​Fiji
Visual Effects Coordinator and Head of Branding Operations, Fiji has witnessed the struggles of countless hip-hop artists who pour their hearts into a craft of helping people just like him. These artists are very often pressured over their career highs and lows to sign ultra predatory, unregulated contracts that trade their future success for minimal rewards from fame and leaving the industry over debt, leading to a cycle of situation-based exploitation. Without proper systems to track success, if labels even try to help see the loans close, their borrowed time becomes a label-shelved trap made to rob artists of personal control and career potential. The industry’s abuse of legal loopholes and lack of formal desperately needed intervention reinforces this injustice having a future because it's somehow legally protected thanks to lobbying groups and political lack of understanding. Turning genuine passion to help others into lifetimes of slavery for these artists and arguing with their families. #4EVERPURE is about preserving these artists' futures and pushing forward a healthier culture built on strictly pure intentions and doing what's right in the hip-hop world, anytime we see capable.